Shopify prices are not the same on every country page. A European brand that reads a dollar price list will budget wrongly, and a euro price from a blog post may not match the plan page. This guide uses Shopify's own pages, read on 3 November 2026, to show the euro plan prices, the card rates and a first-year budget for a Shopify store that you can rebuild with your own numbers.
One caution first. The euro figures below come from Shopify's pricing page for Belgium, which is written in Dutch, because it was the euro country page available for this research. Your country page may show different figures. Open it, check the currency symbol and screenshot it before you plan. The Belgian page writes amounts as € 24 and uses a comma for decimals, such as 1,8%. This guide writes 24 euros and 1.8%.
Why the country page matters
Shopify's Help Center says your subscription is billed in euros, pounds, US dollars or Indian rupees, depending on your location. It sends readers to a separate local pricing page for details. When opened for this research, Shopify's general pricing page and its German-language page both showed US dollars (Basic at 39 dollars a month, billed monthly). The Belgium page showed euros. What you see may depend on where you are. The figures cannot be compared across currencies, and this guide does not convert any of them.
Treat blog posts and agency price lists as background and the plan page as the price. Check the date on anything you rely on, because prices change.
Plan prices in euros
The page lists each plan per month, billed monthly and billed annually:
- Basic: 32 euros a month on monthly billing, 24 euros a month on annual billing.
- Grow: 92 euros monthly, 69 euros on annual billing.
- Advanced: 384 euros monthly, 289 euros on annual billing.
- Plus: from 2,100 euros a month. Shopify's Plus help page shows, for the EU and greater EEA, 2,250 euros a month on a one-year term and 2,100 euros on a three-year term. It also says higher-volume businesses might pay a variable platform fee, and that Shopify's Plus team can give details. Prices are subject to change, the page says.
Shopify's Help Center says annual billing charges the full year upfront at a lower effective monthly rate. The pricing page offers 3 days free, then 1 euro a month for 3 months, says the trial needs no credit card, and says there are no setup fees. Check at sign-up whether the offer applies to your account and billing choice.
The page does not say whether these prices include VAT. Neither does the Help Center billing overview. Check your first invoice and ask your accountant how it is treated.
Card rates and fees as shown
Rates for Shopify Payments on the Belgium page, for Basic, Grow, Advanced and Plus in that order:
- Standard online cards: 2%, 1.8%, 1.6% and 1.4%, each plus 0.25 euros.
- Online American Express and international cards: 3.2%, 3%, 2.9% and 2.7%, each plus 0.25 euros.
- In-person cards: 1.4%, 1.3%, 1.2% and 1.1%, with no fixed fee.
- Third-party payment provider fee, charged when you do not use Shopify Payments: 2%, 1%, 0.6% and 0.2%.
The page also lists local payment methods. On Basic to Advanced, Klarna is 2.99% plus 0.35 euros, Bancontact is 0% plus 0.39 euros and iDEAL is 0% plus 0.29 euros. Plus has different rates for these. The list is the one on the Belgian page, so expect a different list in your country. The POS Pro add-on is 79 euros a month per location, which matters only if you sell in person.
Shopify Payments is not available in every country, according to the pricing page FAQ. If it is not available where your business is based, the page lists a third-party transaction fee for using another provider. It does not show what that provider charges, so ask both for their fees. You can pay Shopify's own bills by card, PayPal and, in some countries, SEPA Direct Debit, according to the Help Center.
VAT-inclusive prices
Whether a consumer price must include VAT is a question for each country. In Germany, for example, the price rules define the total price as including VAT and other price components. Ask your adviser about each market you sell to. Our guide to a Shopify store for Germany covers that country.
The arithmetic matters for your margin. Net price is the shelf price divided by one plus the VAT rate. Take a shelf price of 120 euros and an example rate of 20%, which is not any country's rate:
- Net price: 120 ÷ 1.20 = 100 euros.
- VAT: 120 minus 100 = 20 euros.
Work out your margin on the net figure, then subtract card fees. The pricing page lists automated sales tax calculation on all plans, and an advanced tax platform as an add-on.
A first-year budget, worked example
These are illustration numbers, not a forecast. Assume 1,000 orders in the year, an average order of 60 euros, all paid by standard cards through Shopify Payments, and annual billing. Card sales are 1,000 × 60 = 60,000 euros. The example applies the percentage to the full amount the customer pays. Ask Shopify what the fee is calculated on in your case.
- Basic: plan 12 × 24 = 288. Card fees 2% × 60,000 = 1,200, plus 1,000 × 0.25 = 250, so 1,450. Total 288 + 1,450 = 1,738 euros.
- Grow: plan 12 × 69 = 828. Card fees 1.8% × 60,000 = 1,080, plus 250, so 1,330. Total 828 + 1,330 = 2,158 euros.
- Advanced: plan 12 × 289 = 3,468. Card fees 1.6% × 60,000 = 960, plus 250, so 1,210. Total 3,468 + 1,210 = 4,678 euros.
At this volume, Basic has the lowest total. The Help Center says higher plans have lower card fees, which can offset a higher monthly price once sales are high enough. To find that point yourself, divide the extra subscription by the rate gap:
- Basic to Grow: extra plan cost 12 × (69 minus 24) = 540 euros a year. Rate gap 2% minus 1.8% = 0.2 points, or 0.002. Break-even is 540 ÷ 0.002 = 270,000 euros of standard card sales.
- Grow to Advanced: 12 × (289 minus 69) = 2,640 euros. The gap is also 0.2 points. Break-even is 2,640 ÷ 0.002 = 1,320,000 euros.
These break-even figures look only at fees and ignore what each plan adds. Real stores sit lower or higher depending on card mix. A 60 euro order on an American Express card on Basic costs 3.2% × 60 + 0.25 = 2.17 euros, against 2% × 60 + 0.25 = 1.45 euros on a standard card. If you used another provider on Basic, the listed third-party fee alone would be 2% × 60,000 = 1,200 euros. Ask the provider what it charges as well.
The billing choice moves the plan cost too. Basic on monthly billing for 12 months is 12 × 32 = 384 euros, against 288 on annual billing, a difference of 96 euros. If the 1 euro offer applies to monthly billing, the first year is 3 × 1 + 9 × 32 = 291 euros.
Costs that are not on the pricing page
The plan and the card fees are only part of the first year. Build your own budget with this line list and put a quote or a receipt next to each line:
- Plan, from the pricing page for your country.
- Card fees, using your own order volume and card mix.
- Domain, from the registrar you choose.
- Theme, if you buy a paid one.
- Apps, counted as monthly price × 12.
- Store build and design, from written quotes. Our guide to what a Shopify store costs explains what drives those.
- Translations and legal pages for each market you sell to.
- Accounting and tax advice.
- Marketing, photography and delivery set-up.
First-year total = plan + card fees + domain + theme + apps + build + translations and legal pages + accounting + marketing. Add the lines in a sheet, then add a safety margin of your own. The pages read here show no prices for these other lines, so this guide gives none.
Questions to ask before you pay
- Which country page applies to my business, and what currency does it show?
- Is my subscription price shown with or without VAT?
- Is Shopify Payments available in my country, and what are the fees on my plan?
- If I use another payment provider, what does it charge in addition to Shopify's fee?
- Does the trial offer apply to my account, and to annual billing?
- Which local payment methods do my customers use, and what do they cost?
- Does my build quote list every app, theme and integration it needs?
This is general information, not legal or tax advice. Check the current rules or ask a qualified adviser before you decide.
ESTASOFT works on Shopify solutions from offices in Dubai, Erbil and London. If you want a first-year budget checked against a real scope, our Shopify solutions page explains the work, and you can send a short brief on the contact page. You may also want to read how Shopify Markets handles several countries.
Sources
- Shopify pricing page, Belgium (Dutch language): euro plan prices, card rates, third-party fees, trial offer, local method rates, POS Pro, no VAT statement (no page date) (checked 3 November 2026)
- Shopify pricing page, general: showed US dollar prices when opened (checked 3 November 2026)
- Shopify pricing page, German language: showed US dollar prices when opened (checked 3 November 2026)
- Shopify Help Center, pricing overview: billing currencies, annual billing, billing cycle (checked 3 November 2026)
- Shopify Help Center, choosing a plan: higher plans carry lower card fees (checked 3 November 2026)
- Shopify Help Center, Plus plan: euro price by contract term and platform fee note (checked 3 November 2026)
- Shopify Help Center, payment methods for bills: ways to pay Shopify's bills (checked 3 November 2026)
- PAngV, section 2: German definition of total price including VAT (checked 3 November 2026)