From first idea to a product people use.
Design, build and improve a software product with one team, stage by stage.
One team for the whole product
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Product discovery
Users, problems and the smallest useful first version.
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Prototype
Something to click and test before the full build.
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First version
The first working release, kept small and solid.
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Learning from use
What people do in the product guides the next step.
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Roadmap
A plan for what to build next, and what to leave out.
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A dedicated team
Designers and developers who stay with the product.
Grow the product in stages
Each stage is agreed before the next one begins.
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Prototype
Test the idea cheaply, with real people.
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First version
Release a small version that works well.
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Growth
Add what people ask for, in priority order.
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Handover or ongoing
Your team takes over, or we stay on.
Build it in stages
Each stage is agreed before the next one begins.
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01
Discover
The idea, the users and the first version agreed.
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02
Prototype
A prototype tested with real people.
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03
Build
Weekly releases, each with a demo.
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04
Grow
Improvements guided by what people do.
What we build with
The stack that fits your team. These are the common choices.
- Node.js
- React
- PHP
- GraphQL
- Shopify
- WordPress
Industries we build for
Online stores and software for these industries. Not on the list? Tell us what you sell.
See all industriesChoose how to start
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Discovery sprint
Good place to startChoose this whenYou have an idea and need to test it.
You getWorkshops, a prototype and an estimate.
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First version
Choose this whenThe idea is clear and you want to launch.
You getDesign, build and release.
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Product team
Choose this whenThe product is live and keeps growing.
You getA team that ships improvements, on a plan.
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Product engineering FAQ
Do you work with early ideas?
Yes. We start with a short discovery to test the idea before building much.
Who owns the product?
You do. Ownership and licensing are agreed in the contract before work starts.
Can you join a product that already exists?
Yes. We review what is there, then agree what to fix, keep or rebuild.
How do we see progress?
A working build to review every week, a shared task board and one named project lead.
Ready to build your product?
Share a short brief. We reply with next steps.