Headless commerce

A storefront built your way, with Shopify behind it.

Build your own front end and keep products, cart and orders on Shopify.

Headless is not right for every store. It adds work to build and to maintain. We tell you plainly when a standard Shopify theme is the better choice.

4.9 from 17 reviews on Clutch (opens in a new tab)
What we build

A custom front end on a proven back end

  • Custom storefronts

    Your own design and pages, free of a theme's limits.

  • API layer

    A clean link between the storefront and your commerce data.

  • Fast pages

    Rendering set up for speed, then measured.

  • Content from anywhere

    Articles and pages from the content system your team uses.

  • Cart and checkout

    Shopify checkout stays in place, connected to your front end.

  • Hosting

    Set up and watched, so the storefront stays up.

How it fits together

Four layers, each with one job

The storefront, the API layer, your commerce platform and your other systems.

  • Storefront

    What shoppers see, built to your design.

  • API layer

    Passes data between the storefront and the rest.

  • Commerce platform

    Products, cart and orders stay here. Shopify is our focus.

  • Your other systems

    Content, stock and customer tools connect through the API.

How we work

From the first question to launch

Four steps, starting with whether headless is right for you.

  1. 01

    Discover

    Why headless, and what it must do for you.

  2. 02

    Design

    Pages and components you approve.

  3. 03

    Build

    Front end and API layer, built in short cycles.

  4. 04

    Launch and support

    Go-live, monitoring and a support plan.

Technologies

What we build with

We choose the tools that fit your team. Shopify is our focus, and we work with other platforms too.

Platforms
  • ShopifyOur focus
  • WooCommerce
  • Magento
  • Squarespace
  • Webflow Commerce
Front end
  • React
  • JavaScript
Data connections (APIs)
  • GraphQL
  • REST APIs
Back end
  • Node.js
Industries

Industries we build for

Online stores and software for these industries. Not on the list? Tell us what you sell.

See all industries
Approaches

Pick the approach that fits

  • Headless storefront

    Good place to start
    Choose this when

    Your design needs more than a theme can give.

    We build

    A custom front end on Shopify.

  • Hybrid

    Choose this when

    Most of the store is standard and a few pages are not.

    We build

    A Shopify theme with custom-built parts.

  • Standard theme

    Choose this when

    A theme can do what you need.

    We build

    A well-built Shopify theme, the simpler option.

Client reviews

Rated 4.9 out of 5 on Clutch

4.9 from 17 reviews on Clutch

Reviews are published on Clutch.

Questions

Headless commerce FAQ

Still have a question?
Is headless right for us?

Only if a theme cannot do what you need. We review your goals first and tell you if a standard store is the simpler, cheaper choice.

What does headless add to the cost?

A custom front end is more work to build and to maintain than a theme. We show the difference in the written proposal.

Does checkout stay on Shopify?

In a typical Shopify headless setup, yes. We confirm the details for your store during discovery.

Which front-end tools do you use?

We choose what fits your team. Common choices: React, JavaScript and GraphQL.

Want to know if headless fits?

Share a short brief. We reply with next steps.

Book a call

30 minutes. Free.

Tell us about your project and we will suggest a time.

Or email us at info@estasoft.com