Email automation

The right email, sent when it matters.

Welcome, abandoned cart and order emails that run on their own, triggered by what customers do.

We build in consent and an easy way to unsubscribe. Rules differ by country, so we review yours with you.

4.9 from 17 reviews on Clutch (opens in a new tab)
What we set up

Emails that run without anyone sending them

  • Welcome emails

    A first message when someone signs up.

  • Abandoned cart

    A reminder when someone leaves items behind.

  • Order and shipping emails

    Confirmations and updates that look like your brand.

  • Win-back flows

    A message to people who have not bought in a while.

  • Segments

    Groups of customers, so messages fit the person.

  • Reports

    Opens, clicks and orders from each flow.

How a flow works

A flow in four steps

A trigger, a wait, an email and a result you can read.

  • Trigger

    Something happens, such as a cart left behind.

  • Wait

    A pause, so the message arrives at the right time.

  • Email

    A message in your brand, sent to the right segment.

  • Result

    Opens, clicks and orders, reported.

How we work

From the key moments to live flows

Four steps, then a monthly look at how the flows do.

  1. 01

    Plan

    The moments that matter, and who gets what.

  2. 02

    Design

    Email templates in your brand.

  3. 03

    Build

    Flows set up and tested from start to finish.

  4. 04

    Review

    Results read each month, flows improved.

Technologies

Platforms and connections

The stores we build around, and the systems that trigger and send the emails.

Built around
  • ShopifyOur focus
  • WooCommerce
  • Magento
  • Squarespace
  • Webflow Commerce
Connects to
  • Email platforms
  • CRM (customer records)
  • Store events
Built with
  • Liquid
  • HTML email
  • REST APIs
Industries

Industries we build for

Online stores and software for these industries. Not on the list? Tell us what you sell.

See all industries
Ways to start

Choose what to set up

  • Core flows

    Good place to start
    Choose this when

    You send few automated emails today.

    You get

    Welcome, abandoned cart and order emails.

  • Improve existing flows

    Choose this when

    Flows exist but results are weak.

    You get

    A review, new copy and tests.

  • Full lifecycle

    Choose this when

    You want email across the customer journey.

    You get

    Flows from first visit to repeat orders.

Client reviews

Rated 4.9 out of 5 on Clutch

4.9 from 17 reviews on Clutch

Reviews are published on Clutch.

Questions

Email automation FAQ

Still have a question?
Which email tools do you use?

We work with the platform you already use, or help you choose one.

Will you write the emails?

Yes, or we work from your copy. You approve everything before it goes live.

Is this allowed under email rules?

We build in consent and an easy unsubscribe. Rules differ by country, so we review yours with you.

How do we see results?

Reports show opens, clicks and orders from each flow.

Ready to automate your emails?

Share a short brief. We reply with next steps.

Book a call

30 minutes. Free.

Tell us about your project and we will suggest a time.

Or email us at info@estasoft.com