Shopify Plus and B2B

Sell to businesses and shoppers from one store.

Wholesale and trade pricing, company accounts and bulk ordering on Shopify, with Shopify Plus when your store needs it.

Which B2B features you can use depends on your Shopify plan. We check this first and tell you plainly.

4.9 from 17 reviews on Clutch (opens in a new tab)
What we set up

Wholesale that works beside retail

Six parts of a B2B store, each set up around how your buyers order.

  • Price lists

    Trade and distributor prices shown only to the right buyers.

  • Company accounts

    Buyers log in as a company, with several people on one account.

  • Bulk ordering

    Minimums, case sizes and quick re-orders for repeat buyers.

  • Payment terms

    Pay now, or on terms you choose.

  • Quotes and approvals

    Buyers request a quote and your team responds.

  • ERP and stock links

    Stock, prices and orders kept in step with your back office.

Price lists

The right price for each buyer

Different buyers see different prices and rules, set up in one store.

  • Price lists by buyer

    Retail, trade and distributor prices kept apart.

  • Order rules

    Minimums and case sizes applied in the cart.

  • Company accounts

    People at one company share an account and its history.

  • Quick re-orders

    Past orders ready to repeat.

How we work

From buyer rules to a working B2B store

Four steps, from the first review to launch and support.

  1. 01

    Discover

    Your buyers, price lists and order rules mapped.

  2. 02

    Design

    Storefront and account flows you approve.

  3. 03

    Build

    Setup, theme changes and integrations, tested with test orders.

  4. 04

    Launch and support

    Go-live, training and a support plan.

Technologies

Platform and connections

Shopify first. We connect it to the systems your buyers and team already use.

Platform
  • Shopify
  • Shopify Plus
Built with
  • Liquid
  • JavaScript
  • GraphQL
Connected to
  • ERP (business software)
  • CRM (customer records)
  • Payment providers
Industries

Industries we build for

Online stores and software for these industries. Not on the list? Tell us what you sell.

See all industries
Ways to start

Choose how to start

  • B2B on your current store

    Good place to start
    Choose this when

    You already sell on Shopify and want wholesale beside retail.

    You get

    Price lists, company accounts and ordering rules.

  • Move to Shopify Plus

    Choose this when

    Your store has outgrown its current Shopify plan.

    You get

    A plan review, setup and a move of what you have.

  • Separate wholesale store

    Choose this when

    Wholesale needs its own site, catalog and rules.

    You get

    A second store, linked to your main one.

Client reviews

Rated 4.9 out of 5 on Clutch

4.9 from 17 reviews on Clutch

Reviews are published on Clutch.

Questions

Shopify Plus and B2B FAQ

Still have a question?
Do we need Shopify Plus for B2B?

Not always. Which B2B features you can use depends on your Shopify plan. We check this with you before we plan, and say plainly if a plan change would help.

Can retail and wholesale share one store?

In many cases, yes. Buyers see their own prices and rules when they log in. We confirm what fits your plan during discovery.

Can you connect our ERP?

Yes. We build or configure the link so stock, prices and orders stay in step.

Do you build custom ordering tools?

Yes. If a rule is not covered by Shopify, we can build an app or a theme feature for it.

Ready to plan your B2B store?

Share a short brief. We reply with next steps.

Book a call

30 minutes. Free.

Tell us about your project and we will suggest a time.

Or email us at info@estasoft.com