Brand design

A brand that looks the same everywhere.

Logos, colors, type and guidelines, so every page, ad and email feels like one company.

4.9 from 17 reviews on Clutch (opens in a new tab)
What we make

Everything a brand needs to be consistent

  • Logo design

    A mark that works at small and large sizes.

  • Color and type

    A palette and fonts chosen to work on screen.

  • Brand guidelines

    Rules for using the logo, color and type.

  • Templates

    Social posts, slides and emails ready to reuse.

  • Store and site look

    The brand carried into your site or store design.

  • Brand refresh

    Update an older look without starting over.

The guide

One guide for everyone who uses the brand

Rules written down, so people do not have to guess.

  • Logo and clear space

    How to place it, and what to avoid.

  • Color

    Each color, and where to use it.

  • Type

    Fonts, sizes and spacing.

  • Examples

    Buttons, cards and posts built to the rules.

How we work

From your story to a brand guide

Four steps, ending with a guide your whole team can use.

  1. 01

    Discover

    Your business, your audience and what sets you apart.

  2. 02

    Explore

    Directions to compare.

  3. 03

    Define

    Logo, colors, type and rules, in a guide.

  4. 04

    Apply

    The brand carried into your site and materials.

Technologies

What we deliver

The files and guides you receive, and where the brand is used.

What we deliver
  • Logo files
  • Color palette
  • Fonts
  • Brand guidelines
  • Templates
Used on
  • Websites
  • Online stores
  • Social media
  • Email
  • Print
Industries

Industries we build for

Online stores and software for these industries. Not on the list? Tell us what you sell.

See all industries
Ways to start

Choose what you need

  • New brand

    Good place to start
    Choose this when

    You are starting out or have no brand yet.

    You get

    A logo, colors, type and a guide.

  • Brand refresh

    Choose this when

    Your brand looks dated.

    You get

    An updated look, with a guide.

  • Guidelines only

    Choose this when

    You have a logo but no rules for it.

    You get

    A guide and reusable templates.

Client reviews

Rated 4.9 out of 5 on Clutch

4.9 from 17 reviews on Clutch

Reviews are published on Clutch.

Questions

Brand design FAQ

Still have a question?
Do you design logos?

Yes. We show directions, then refine the one you choose.

Can you work from our existing logo?

Yes. We can keep it, refresh it or build rules around it.

Who owns the brand?

You do. Ownership is agreed in the contract before work starts.

Will the brand work in your store design?

Yes. We carry it into your site or store design.

Ready to shape your brand?

Share a short brief. We reply with next steps.

Book a call

30 minutes. Free.

Tell us about your project and we will suggest a time.

Or email us at info@estasoft.com