Conversion optimization

Improve your store with tests, not guesses.

Find where visitors drop off, change one thing at a time and measure what happened.

We do not promise sales or a set percentage. A test shows what worked for your store, and it can also show that a change did not help.

4.9 from 17 reviews on Clutch (opens in a new tab)
What we do

Find the leaks, then test the fixes

  • Funnel review

    Where visitors leave between landing and checkout.

  • Behavior analysis

    Where people click, scroll and stop.

  • Visitor feedback

    Short surveys that ask why people did not buy.

  • A/B tests

    Two versions compared on real visitors.

  • Checkout review

    Steps and fields that slow people down.

  • Test reports

    What we tested, what happened and what comes next.

How a test works

Two versions, one decision

Visitors see version A or version B. We compare what they do.

  • One change at a time

    So we know what caused the difference.

  • Enough visitors

    A test runs until the difference is clear.

  • A clear decision

    Keep the new version, drop it or try again.

  • A short report

    What happened, in plain words.

How we work

One change at a time

Four steps, repeated as you learn.

  1. 01

    Review

    Funnel, analytics and visitor behavior studied.

  2. 02

    Plan

    Ideas ranked by effort and likely effect.

  3. 03

    Test

    One change at a time, on real visitors.

  4. 04

    Decide

    Keep, drop or try again, with a short report.

Technologies

How we find and test

The ways we study visitors, and the platforms we test on.

Analysis
  • Web analytics
  • Funnel reports
  • Heatmaps
  • Visitor surveys
Testing
  • A/B tests
  • Checkout testing
Platforms
  • ShopifyOur focus
  • WooCommerce
  • Magento
  • Squarespace
  • Webflow Commerce
Industries

Industries we build for

Online stores and software for these industries. Not on the list? Tell us what you sell.

See all industries
Ways to start

Pick a starting point

  • Conversion review

    Good place to start
    Choose this when

    You want to know where visitors leave.

    You get

    A written review and a ranked test list.

  • Test sprint

    Choose this when

    You have ideas to try.

    You get

    A few tests run and reported.

  • Ongoing optimization

    Choose this when

    You want steady improvement.

    You get

    Regular tests and reports, on a plan.

Client reviews

Rated 4.9 out of 5 on Clutch

4.9 from 17 reviews on Clutch

Reviews are published on Clutch.

Questions

Conversion optimization FAQ

Still have a question?
Will this increase our sales?

We cannot promise it. Tests show what works for your store. Some changes help and some do not, and both are useful to know.

How long does a test need?

It depends on your traffic. We run a test until the difference is clear, not for a fixed number of days.

Do we need a lot of traffic?

Tests need enough visitors to be reliable. If traffic is low, we say so and suggest changes based on reviews instead.

Can you make the changes too?

Yes. We design, build and test them.

Want to know where visitors leave?

Share a short brief. We reply with next steps.

Book a call

30 minutes. Free.

Tell us about your project and we will suggest a time.

Or email us at info@estasoft.com