Phones bring most visits and a smaller share of revenue

Contentsquare's retail benchmark found the same 77% mobile share of traffic in its earlier report, which covers October 2022 to December 2023. In that report mobile produced 56% of revenue.

Key number: 77%. Share of retail site traffic that came from mobile devices in 2025.

The data

Bar chart, Mobile share of retail traffic and revenue: Traffic, October 2022 to December 2023 77%; Revenue, October 2022 to December 2023 56%; Traffic, 2025 77%. — Mobile share of retail traffic and revenue. Percent of the total. Yellow marks revenue.

In 2025, desktop converted roughly 40% to 70% better than mobile in every retail sub-industry.
In luxury, conversion was 1.4% on desktop and 0.9% on mobile.

The numbers in a table

Item	Percent	Notes
Traffic, October 2022 to December 2023	77%	1,673 websites
Revenue, October 2022 to December 2023	56%	1,673 websites
Traffic, 2025	77%	More than 2,200 websites

What it means for your store

Most visits start on a phone, yet phones earn a smaller share of revenue than of traffic. Review the phone path first: product page, cart and checkout. Check page speed, tap targets and how much a shopper has to type.

About these numbers

The two reports cover different periods and samples. The revenue share comes from the earlier report only.

Sources

Contentsquare, 2024 Retail Digital Experience Benchmark Report. October 2022 to December 2023, more than 25 billion sessions across 1,673 websites.
Contentsquare, 2026 Digital Experience Benchmarks. 2025 data, more than 26 billion sessions across more than 2,200 websites.