Key number: 56%. Share of ecommerce value paid by digital wallet worldwide in 2025.
The data
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- 32% of Shopify's Black Friday Cyber Monday 2025 orders used Shop Pay, and Shop Pay sales rose 39% from 2024.
The numbers in a table
| Item | Percent of ecommerce value | Notes |
|---|---|---|
| China | 89% | Alipay and WeChat Pay. In store: 87% |
| India | 68% | UPI-driven wallet ecosystem. In store: 61% |
| Worldwide | 56% | Digital wallets, 42 markets. In store: 33% |
| Germany | 52% | Digital wallets, the highest in Western Europe |
| Brazil (Pix) | 42% | Pix, an instant bank-transfer system. In store: 34% |
| United States | 39% | Digital wallets. In store: 17% |
What it means for your store
Payment habits differ sharply by market. List the markets you sell to, find the leading local method in each, and confirm your checkout offers it before you spend on traffic there.
About these numbers
Market figures are quoted as reported by Payment Expert from the Worldpay report. The in-store shares are in the notes under each bar.
Sources
- Worldpay, Global Payments Report 2026, as reported by Payment Expert. 11th edition, published March 31, 2026, 42 markets, 2025 data. Reported April 1, 2026.
- Shopify, Black Friday Cyber Monday 2025 results. December 2, 2025.